The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.After Moschino's untimely death, Rossella Jardini, his former assistant, became creative director.The brand has been part of the Aeffe fashion group since 1999. Rossella Jardini was Moschino’s Creative Director from 1994 to October 2013. Responsible for the brand image and style, Jardini fulfilled the role of “creative witness”, keeping the stylistic and philosophical approach alive following the death of Franco Moschino (on 18 September 1994), with whom she collaborated from 1981. In October 2013, Jeremy Scott became Moschino's creative director, showing his first Moschino collection in Fall 2014. In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour, Madonna's 2008 Sticky & Sweet Tour and six outfits for Lady Gaga for her The Born This Way Ball in 2011-2012. Starting with the F/W 2008-2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino which better expresses its intrinsic nature.